In the month of July 2015, Kantar believes that Windows Phone had jumped to a market share of five.9% within the country, up from 3.6% in Sep 2014. iOS, on the opposite hand, had the reverse flight, sinking to three.5% of Brazil's smartphone market from vi.1% in Sep 2014. automaton rests undisturbed at the highest and is dominating smartphone sales in Brazil, with associate degree calculable market share of eighty nine.5% in July 2015, up from 88.2% in Sep 2014.
Microsoft's performance within the country doesn't return as stunning news. In fact, this April, author Elop continued and declared that Windows Phone was competitive on equal terms with iOS in Brazil once it involves each market share additionally as units oversubscribed. because the months have passed, it's like each Apple's decline and Microsoft's success accentuated.
One doable rationalization of Apple's downfall in Brazil is that the incontrovertible fact that the native smartphone market is shrinking significantly as an immediate consequence of the country's money struggles. per estimates from IDC, Brazil's smartphone sales born by twelve share points in Q2 2015 compared to a similar fundamental measure a year agone. Naturally, as smartphone sales within the country declined, the high-end sector - that is wherever iPhones area unit settled - was the primary to require the hit.
Looking forward, it remains to be seen if Microsoft will maintain its current flight. the corporate has declared plans to scale back the overall variety of smartphone models it sells once Windows ten Mobile launches within the forthcoming months.
Read a lot of at http://www.phonearena.com/news/Windows-Phone-is-now-more-popular-than-Apples-iOS-in-Brazil-Android-still-dominates_id73544#ZgTFEXlayoqCPlGS.99
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